Neomobile's Profile

Neomobile is a global Mobile Commerce Group at the forefront of the new mobile ecosystem.

Established in 2007, Neomobile today is a global leader in Mobile Entertainment, highly visible in Europe, Latin America and India. The offer portfolio covers the whole device array (feature phones, smartphones, Pc's and tablets) and provides globally interactive digital content and services for mobile users in partnership with carriers worldwide, ranging from chat and dating to games and apps, from music to infotainment, addressing a potential market of 5 billion mobile lines.

The Company is the market leader in Italy, Brazil, Spain, France, Turkey and Mexico with own brands products. The leadership is confirmed with financial results (CAGR 2009-2011 +65%), awards (2010 winner of global ME Awards as “Best D2C Company” and 2011 finalist in the “Best Mobile transaction” category) and four acquisitions in just three years:  Arena Mobile in 2009, Zero9 in 2010, Onebip and UCT in 2011. In 2011 Neomobile invested also a minority stake in Pantea to boost NeoPowerAd, its Premium Mobile AdNetwork.

Neomobile is one of the first players to understand the high potential of mobile internet, as proven by the number of mobile browsing users that today exceeds desktop users. The Company successfully stands out in the competitive landscape with its new smartphone dedicated offer, based on mobile internet, providing a full range of content and services focused on smartphone users.

Neomobile provides a wide range of proprietary services, ranging from chat/dating and games/apps to music and infotainment, directly to mobile users in partnership with carrier worldwide.
Neomobile offers, distributes and markets innovative products based on cutting-edge mobile internet technologies, providing a plethora of content and services tailored for smartphone users.

The Company recently obtained the Italy’s State Monopolies Autonomous Administration (AAMS) license for online gaming, and it has launched a new skill gaming brand Casino Planet (www.casinoplanet.it) focused on wide array of mobile and online gaming, including casino games, poker cash, bingo and lotteries.

Neomobile offers its partners, such as social networks, dating sites, browser games, mobile content providers and digital media, the possibility to deliver their content and services through the mobile medium and to leverage mobile and fixed-line carrier billing systems in order to monetize their content assets and digital services in 70+ geographic markets. Payment solutions are based on Premium SMS, Mobile Payment and DSL Payment technologies.  Thanks to Onebip solution suite, a mobile marketing team and a strong media know-how, Neomobile also offers support for partners interested in using the mobile channel as a marketing and communication tool.

One of Neomobile’s key assets is its very distinctive approach in media communication, based on a strong mobile and web advertising know-how, from digital entertainment to online payment. The Company is the leading buyer of Mobile and Web media space, with high level of customers acquisition (~40K new subs/day).

Moreover, the strong dedication to research and development has led to the creation of one of the most innovative premium Ad Networks in Italy: NeoPowerAd, that aggregates advertising spaces on all major mobile platforms on the market: Mobile Site, iPhone, iPad, Windows Mobile, Android, Java applications, BlackBerry. The premium profile of NeoPowerAd’s inventories and the possibility to precisely select the target audience are the ideal conditions to choose NeoPowerAd as the best solution to exploit mobile inventories.

The Group has a truly global presence: headquartered in Rome with offices in Milan, Madrid, Reus, London, Paris, Belgrade, Istanbul, Mumbai, San Francisco, Mexico City and São Paulo, with a team of 250 professionals, experts in mobile content, marketing and technology.

The main shareholders are BlueGem CP LLP and MPVenture SGR along with the Neomobile Management.