Neomobile exclusive dealer of LaPresse for mobile advertising

Thursday, 23 June 2011 11:31

NeoPowerAd, the premium mobile adnetwork of Neomobile Group, will be the exclusive dealer for the advertising on the new iPad application of the Italian press agency LaPresse.

In collaboration with Associated Press, LaPresse manages and translates from English to Italian news and videos 7 days on 7, 20 hours on 24.

LaPresse has over 4.000 clients worldwide and through the Associated exchange system it became the first Italian press agency that reaches directly a large amount of editorial offices of newspapers worldwide. It distributes, in real time, Italian news translated in English to each subscriber in each country (120 countries).

The application will further enrich NeoPowerAd, the network for mobile display advertising, which in a few months after launch reached a volume of more than 30 million impressions exclusively on mobile multiplatforms: mobile web, mobile application and tablet.

Read the full press release here.