Direct to Consumer D2C

Neomobile designs, develops, markets and distributes interactive digital content and services, ranging from chat and dating to games and apps, from music to infotainment, in partnership with carriers worldwide.

Services are distributed through the Neomobile's proprietary SMS, Wap, Web and Voice multichannel platform and marketed through its well-known consumer brands in Italy, France, Spain, Brazil, Turkey and Mexico. The extended offer is combined with Neomobile’s strong media know-how that leads to effective cross-channel marketing communications strategies.

Customers’ high quality experience, satisfaction and loyalty are guaranteed by the many initiatives undertaken by Neomobile such as the promotion of the first Italian Code of Conduct for Subscription Services (CASP) and the implementation of parental control tools.

Neomobile is one of the first players to understand the high potential of mobile internet, as proven by the number of mobile browsing users that today exceeds desktop users. The Company successfully stands out in the competitive landscape with its new smartphone dedicated offer, based on mobile internet, providing a full range of content and services focused on smartphone users.

Furthermore, in July 2011 Neomobile obtained the Italy’s State Monopolies Autonomous Administration (AAMS) license for online gaming, and it has launched a new Skill gaming brand Casino Planet focused on mobile and online gaming (casino games, poker cash, bingo, lotteries).