Neomobile announces another year of growth, with direct carrier billing and mobile advertising technologies as key drivers

Press Release

Neomobile announces another year of growth, with direct carrier billing and mobile advertising technologies as key drivers

Neomobile, the global mobile commerce player, believes carrier billing to be the next big thing in the payments market and a key monetization model in the App and Mobile Web App ecosystem

A soon-to-be-published report by research and advisory firm Ovum forecasts that global carrier billing revenue will reach more than $24bn by 2019

Mobile World Congress and 4YFN, Barcelona, 2nd March 2015 – Neomobile is a global leader in mobile commerce for digital goods, focused on open systems whose payment and check-out is executed via direct carrier billing. A company born mobile, now with eight years of constant growth and success, Neomobile continues to invest in technological development, new partnerships and innovative new products and services.

Carrier billing is the next big thing in mobile payments

Mobile internet growth is driving mobile advertising and mobile commerce for digital goods, and carrier billing stands out as the most frictionless payment mechanism available to mobile users today.

  • With the number of carrier billing connections on the rise, global revenues are growing significantly, including the share of mobile digital goods purchased via carrier billing
  • The company is on target to achieve double digit organic growth in 2014, the eighth consecutive year of solid growth since foundation
  • In 2015 Neomobile will be focused on developing and integrating innovative ADV technologies, releasing add-on mobile payment features and launching new digital products and apps
  • A new report from Ovum, commissioned by Neomobile, is published, ‘Global carrier billing market trends and forecasts’, describing carrier billing as ‘a growing business with still plenty of potential
  • The report, which looks at the market in its entirety, forecasts that global carrier billing revenue will reach more than $24bn by 2019 – a significant increase compared with previous reports published on carrier billing
  • Neomobile’s addressable market, including online games, social media companies, independent stores, and mobile content, represent 82% of the global carrier billing market in 2014

Innovative advertising technology for mobile commerce

Neomobile started the year by announcing a successful partnership with Crossrider, the next generation digital advertising company specialising in monetising desktop and mobile media through the use of big data.

The partnership has been a great success so far, with Neomobile taking the position of top advertiser in a number of European and Latin American countries for Crossrider’s mobile Programmatic Buying Platform Ajillon, within six months. As online advertising continues to move to mobile, both companies expect to benefit further from developments arising as a result of their already successful collaboration and integrated technology approach.

Investment in quality digital products

Neomobile recently launched in Italy the brand new application RisparmiApp, available for Android devices, which is a discovery tool that helps users find and getting rewards on top Apps.

The growing demand for connectivity and smartphones is being mirrored by the demand for quality content and it is for this reason that Neomobile strongly believes in the importance of partnerships with Operators. The launch of new and innovative products such as RisparmiApp allows Operators to become more agile by offering new services, and Direct Carrier Billing as a new pillar of the App revolution.

Onebip launches in-app payments in Spain with direct carrier billing

Neomobile’s mobile payment service Onebip has become the first payments provider to launch one-click in-app payments via direct carrier billing in Spain, one of the largest mobile markets in Europe.

The company’s strong relationships with carriers and a local presence in Spain, combined with expertise in direct carrier billing for leading online brands, has resulted in this new product that Neomobile believes will enhance the power of carrier billing by enabling local merchants and app developers to monetize their app users with an easy, one-click payment flow from within the Android application.

Furthermore, Onebip enters 2015 with a brand new website design focused on usability, visuals, and clarity, allowing users easily to find and access all the information regarding Products & Services, global market information, as well as a frequently updated Blog with latest news and insights.

Neomobile at Mobile World Congress 2015

This year Neomobile will have an enhanced presence with 2 booths: an open stand 8.1I16 in Hall 8.1 – App Planet, and a meeting room 6N25MR in Hall 6, where our team will meet up with our present and future partners, and promote the mobile monetization solutions based on Carrier Billing.

On Wednesday 4th March, Neomobile Founder and CEO Gianluca D’Agostino will appear at 4YFN (4 Years From Now), a startup event devoted to innovation in the mobile and digital ecosystem and a business platform focused on building ideas and forging lasting relationships for international startups.  Gianluca will speak at 4.30PM on the FiWare Terrace, on ‘Mobile monetization for Digital Media today and tomorrow – tricks & tips’.

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Neomobile is an internationally integrated mobile commerce player, focused on digital goods and Carrier Billing. The Group provides a mobile monetisation platform to more than 100 merchants and content providers, underpinned by more than 40 direct connections with carriers and indirect connections with over 260 carriers globally. The Neomobile Carrier Billing platforms have grown over recent years and the Company has generated approximately €1 billion additional revenues for Carriers since 2007.

www.neomobile.com