Neomobile invests in BoosterMedia confirming a strong commitment towards HTML5 games

Neomobile announced today a minority investment in BoosterMedia, world’s leading HTML5 games distribution company, that will strengthen the business and strategic partnership between the two companies. Powered by a common vision of the gaming market’s future, with focus on mobile, HTML5 technology and social features as a key factors to boost usage and consumer engagement, Neomobile and Boostermedia will commit to create innovative and exciting products.

For more information on the investment please read the full Press release below.

 

PRESS RELEASE

Neomobile invests in BoosterMedia confirming a strong commitment towards HTML5 games

The global Mobile Commerce Group participates in the funding round with 2 European VCs.
The deal will strengthen the business and strategic partnership between the two companies.

 

Rome, September 12th 2013 – Neomobile, the global Mobile Commerce Group, today announced a minority investment in BoosterMedia, along with existing investors Truffle Capital and Solid Venture, as a part of a total $5m funding round. Neomobile and Boostermedia have built a successful business relationship since 2012 and they foresee the potential of boosting their partnership further.

BoosterMedia, the world’s leading HTML5 games distribution company, was chosen by Neomobile as the right partner to develop this emerging vertical.

Neomobile is the natural mobile internet monetizer for digital companies with compelling consumer products, working in partnership with carriers around the world and having exploited a technology which allows mobile users to conveniently choose carrier billing instead of proprietary solutions when discovering and paying for apps, web apps, games, virtual goods, streaming services and more.

The two companies share a common vision upon the future of the gaming market, where browsing games on mobile, HTML5 technology and social features, are key factors to boost usage and consumer engagement.

Gianluca D’Agostino, Neomobile’s Founder and CEO, commented on the transaction: “We are delighted that BoosterMedia’s founders and VCs invited us to join this important funding round. Today, we are very pleased to become shareholders and thus to build up our business and strategic relationship even more. We believe that the future of mobile multimedia will have a lot to do with cloud-centric and open ecosystems. Furthermore we strongly believe in innovation, and we love to partner with cutting edge technology, such as BoosterMedia. Leveraging on our business system and on our partnership network, we are offering this dynamic team our cooperation on a global level.”

Laurens Rutten, Founder and CEO of Boostermedia, added: “We are honored to have Neomobile on board, as our first strategic investor. Neomobile is already one of our closest business partners. With this new round and through Neomobile’s vast experience in the field of mobile transactions and direct-to-consumer marketing, we expect to bring our HTML5 game products to an accelerated growth.”

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About Neomobile

Neomobile is the global Mobile Commerce Group at the forefront of the new mobile ecosystem.
Established in 2007, Neomobile is today the natural mobile monetizer for digital companies with compelling consumer products. The company boosts the new generation mobile app networks for smartphones and enables mobile monetization via carrier billing.
Neomobile offers and markets a broad digital content suite, downloadable apps and cloud/html5 apps that users can easily discover and consume, paying in one-click.
Furthermore, the Company offers its Onebip payment solution and its mobile advertising know-how to web and mobile merchants in 70+ markets. With 300 experts in mobile, Neomobile is headquartered in Rome with offices in Milan, London, Paris, Berlin, Madrid, Reus, Belgrade, Istanbul, San Francisco, Mexico City, Bogotá, Sao Paulo and Mumbai.
Main shareholders are BlueGem CP LLP and MPVenture alongside Neomobile management.

For more information www.neomobile.commedia.relations@neomobile.com – Follow Neomobile also on Twitter, Facebook, LinkedIn, YouTube, SlideShare and Pinterest.

About BoosterMedia

BoosterMedia is a front-runner in the development, distribution and monetization of HTML5 games. The company develops social games within its in-house Game Studio and also distributes games from third-party to developers. Currently, BoosterMedia brings HTML5 games via more than a hundred games destinations worldwide to millions of users every month.

BoosterMedia was founded in 2009 and has a young, very ambitious and innovative team with staff from all over the world. Headquartered in the centre of Amsterdam, The Netherlands, the company is now quickly expanding worldwide. It recently opened a new office in Japan and will open offices in Sao Paulo, Brazil, and Singapore in the course of 2013.

For more information (not for publication), please contact:

Laurens Rutten, founder and CEO of BoosterMedia.
Email: laurens.rutten@boostermedia.com / mobile phone +31651788427