MPS Venture invests in Neomobile to accelerate International Growth

Rome, October 7th, 2008 – Neomobile, the leading Italian player in the mobile entertainment B2C Sector, and MPSVenture, the Private Equity arm of Monte Paschi Siena, announce the signing of a transaction aimed to boost Neomobile’s growth strategy and to drive the company to become a major player in the global Mobile Entertainment Industry.

For more information please read the press release available below.

PRESS RELEASE

MPS Venture invests in Neomobile to accelerate International Growth

Rome, October 7th, 2008 – Neomobile SpA (“Neomobile”), the leading Italian player in the mobile entertainment B2C Sector, and MPSVenture SGR SpA (“MPSV”), the Private Equity arm of Monte Paschi Siena, announce the signing of a transaction aimed to boost Neomobile’s growth strategy and to drive the company to become a major player in the global Mobile Entertainment Industry MPS Venture underwrites a capital increase of € 10 mln for a stake of about 16%. The MPS Venture investment is aimed to fuel Neomobile’s external growth strategy and support as well as boost the international expansion. Neomobile has been selected by MPSV because it has proven in the past to be the emerging leader in the Italian market, which is commonly judged as a primary reference in this sector. The global Mobile Entertainment Market is expected to register a growth of over 20% this year and to reach €60 billion in global revenues by 2011 (source: Yankee Group 2008). The highest growth rates are expected from “BRIC” (Brazil, Russia, India, China) and other emerging markets like Turkey and Mexico, where Neomobile already has a presence or aims to start operations.

Commenting on the transaction, Gianluca D’Agostino, CEO of Neomobile, said: “We are very pleased to welcome such a strong partner to our board. MPSV and our existing shareholder Teleunit understand and share our vision. This deal represents a key milestone in Neomobile’s strategy and will allow us to accelerate in our international expansion and to start a series of M&A deals that will boost our development. ”

Gabriele Cappellini, General Manager of MPSVenture added: “We know the potential of this sector and we strongly believe Neomobile has the Management Team and the know how to become one of key players at global level. We will inject our experience and financial vision to make it happen”

About Neomobile

Neomobile SpA began operations in 2004 as the Mobile Content Services division of Teleunit SpA and was separately incorporated as Neomobile SpA in February 2007. Since its inception, Neomobile has shown consistent growth in revenues, profitability, and market share, becoming a leader in the home market and the emerging player in Turkey (since 2006) and more recently in Spain. The Company, headquartered in Rome, has offices in Istanbul, Madrid and Saõ Paulo, where it markets its services under its proprietary brands, the most well-known is Dindo. Neomobile is also an active member of the Mobile Entertainment Forum (MEF).

For more information on Neomobile, please visit: www.neomobile.com

About MPS VENTURE

Mps Venture SGR, company of the Montepaschi banking group, operates since 2003 in the management of closed-end investment funds for the Italian domestic territory. At present MPS Venture, leader in Italy for the number of managed funds, manages 6 private equity funds for a total of Euro 400 million.

MPS Venture SGR invests in medium size companies operating in the industrial, commercial and service industry sectors providing professional support throughout investment development projects. Up today MPS Venture has made 31 investments in Italy and 15 divestments.

For further information please contact:

Media Relations Neomobile: media.relations@neomobile.it